Our Story

We are regarded as a very strong heavy-weight
challenger in the industry

Redder is an independent advertising network founded by a group of high-profiled marketing communications experts, who are behind the meteoric rise and glorious success of many top advertising and PR agencies as well as multi-national corporate giants in Vietnam, focusing on providing an integrated service of strategic consultancy, creative advertising, event/activation, PR, social & content marketing.

campaigns
delivered

Our Values

     to seek is to search for
     seeking
    working for real
effectiveness
on our clients’ brand
                         & business impacts

Seeking & building
mutual respect & true
long-term relationship
between us and our partners
including our clients & our collaborators

Building & appreciating
the open culture,
creative,
listening, learning,
exploring, respecting,
supporting &
playful among us

staying
in trends & set
new heights
of the industry via our marketing
               communications
                                                  works annually;
                                                  and benchmarking with the best works of the
               region

                                                  to advance our expertise

developing
our people and getting our
       people

                     with our
       inspired
       works

opening up to
regional networking
business extension
for growing us and
                       extending

our impacts on the
scale we are absolutely
able to deliver

prioritizing on
supporting,

partnering with, and developing
Vietnamese
high-quality

brands

01 | 07

Our People

Hung Vo

CHIEF EXECUTIVE OFFICER

Hung Vo has more than 14 years of outstanding experience, consulting and handling strategic marketing communications in varied disciplines as advertising, PR, Digital, PR & Activation for over 100 leading brands in more than 12 different categories as P&G, Unilever, Mead Johnson, PepsiCo, United Pharmaceuticals, Sanofi-Aventis, Samsung, BAT, HSBC, Siemens, Orion, Moet, Hennessy, Phillips Electronics, LG Care, Vinamilk, Masan Consumer, Biersdorf…

Beside being recognized among top local marketing talents, Hung Vo has been also
acknowledged as Chartered Member of the Chartered Institution of Public Relations, UK (CIPR) from Jan 2010 & a member among the PRWeek Global Powerbook from 2016.

During his career so far, he has gained more than 48 awards at Cannes Lions, Asia Pacific
Excellence Awards, PR Asia Awards, Youtube Ads Leaderboard & many more.

Dong Nguyen

CHIEF OPERATION OFFICER

Before operating REDDER, Mr. Dong Nguyen is the Category Manager of Orion with successful achievements in new brand launching from planning to execution, category management and development, and maintaining successive healthy brand growth in his years at this giant venture in confectionary market. He also adds strong values of brand building efforts during the time he works as a Brand Manager at An Nam Group.

Mr. Dong Nguyen is the Partner & Business Director of REDDER. With his 7 years working on client side in brand marketing department, he brings solid expertise of in-house marketing to REDDER and strengthen the marketing communications approach of the whole team. His professionalism, trustworthiness, brand passion, marketing expertise and his extensive network of marketing talents in town have paved up a very strong platform to bring REDDER to one of the top marketing communications agencies right at our very first stage.

Thong Nguyen

CHIEF CLIENT OFFICER

A decade of extensive hands on experience on agency side in varied disciplines as event, activation, design, creative, and digital, and 2 years running successfully a local milk brand business truly enriches and adds values to Thong Nguyen’s edge and expertise of client servicing, consulting, and partnering to solve the business and brand issues as well as addressing growth opportunities.

Uyen Ngo

CHIEF FINANCE OFFICER

11 years + growing in different functions of an agency as client service, operation, finance, HR, procurement and media, Uyen Ngo has proven her indispensable role at Redder as a highly effective COO.

hang nguyen

CHIEF COMMUNICATION OFFICER

12 years of hands-on experience in highly senior positions at famous agencies can introduce Hang Nguyen as one of the best account management professionals in local advertising market with 360-Degree Marketing understanding.

Ms. Hang Nguyen has been so far taking care of many giant international and local brands as Mead Johnson, GSK, HSBC, Coca Cola, Siemens, Intel, Asus, ACE Life, Leo Burnett, Kohler Asia Pacific Arla International, LG care, Kraft Foods, Suntory PepsiCo, Microsoft and more.

Hang also led many award-winning campaigns at Redder for the past 4 years.

luan le

CHIEF PROJECT OFFICER

Before joining REDDER, Luan Le had got solid 11 years experience in term of client servicing
& marketing communications campaign development and management from Venus

Luan brings to REDDER his expertise in project management and extensive network of celebrities

Mr. Luan Le has been so far taking care of many giant international & local brands as BAT, HSBC, Kohler Asia, Pernord Ricard, MSD, GSK and more

EDMUND CHOE

EXECUTIVE CREATIVE DIRECTOR

Choe brings with him over 30 years of experience, with his legacy beginning at Saatchi & Saatchi Asia where he has held creative leadership roles in Singapore, Malaysia and Indonesia. In 2008, Choe was given the CCO role for Greater China, overseeing offices in Beijing, Shanghai, Guangzhou and Hong Kong. In the same year, he was made a member of the Saatchi & Saatchi Worldwide Creative Board.

In 2011, after two decades with Saatchi, Choe joined TBWA\China as Head of Creative and Co-President. Within two years, the agency doubled in growth to become one of the network’s largest operations. Notable client wins included adidas, McDonalds, General Electric and AIA. In 2014, Choe moved back to Southeast Asia as CCO Singapore and ECD Emerging Markets before taking a career break in 2017.

Choe is a highly-awarded creative, with over 20 Cannes Lions under his belt, on top of other regional and international awards. Over the years, Choe has also mentored many creative directors during his career, some of whom have gone on to be internationally acclaimed ECDs and CCOs.